Amazon Sponsored Products management
Your ACoS is not your profit.
Every product has a return it has to hit before it makes you money, and that number is different for each one. I work out what yours are and manage your bids against them, instead of steering the whole account to a single target.
Weekly contribution profit on my own brand, after cost of goods, Amazon fees, fulfilment and returns. Seven weeks, 19 July to 30 August 2026. The full story is here.
One target cannot fit three products
This is the whole idea, and everything else follows from it.
A $28 deck and a $13 accessory do not break even in the same place. Managed to one account-wide target, your best product gets its bids cut and your worst gets scaled, and the account level report looks fine the entire time it is happening.
So I start from your real numbers. Landed cost, selling price, fulfilment cost, per product. That gives each one the return it actually has to earn, and every bid, budget and negative decision gets measured against its own product's bar rather than an average of all of them.
Then it is measured in dollars. You get contribution profit per product per week, after cost of goods, Amazon fees, fulfilment and returns, which is the number that tells you whether the advertising worked. How the week actually runs.
Three real products from one account, each against the return it has to make. One 3.00x target fits none of them.
Start by finding out what it is costing you
The audit is free, it takes you about twenty minutes to hand over, and you can act on it with or without me. This is the shape of what comes back.
| Where the money went, by search term | Clicks | Orders | Spend |
|---|---|---|---|
| posture corrector for dogsPosture Corrector | Auto | Discovery | 196 | 0 | $412.80 |
| back massager machineMassage Ball | Broad | Research | 171 | 0 | $358.15 |
| foam roller setMassage Ball | Auto | Discovery | 142 | 0 | $291.44 |
| physical therapy equipmentStretch Strap | Broad | Research | 118 | 0 | $247.90 |
| stretching bands for legsStretch Strap | Auto | Discovery | 97 | 0 | $203.67 |
Layout and headline figures are exactly what the audit produces. The numbers shown here are illustrative. Request yours, or see what I need from you first.
Priced so our interests line up
A flat monthly fee, never a share of your spend. Three months to start, then month to month, so I keep your business by being worth it. And you can see every change I make and the reason for it, which is the part you should judge me on. The pricing is public, all of it.