Results
What happened on my own brand
I sell physical therapy products on Amazon under PhysioSpace, my own label. That account is where this system was built, it is where every change gets tested before a client ever sees it, and it is the one I can show you the weekly numbers for.
The numbers
Measured per product, per week, after cost of goods, Amazon fees, fulfilment and refunds. Not an ACoS figure.
Seven weeks, July to August 2026
Weekly contribution profit went from $83 to $432. The turn came after I added two guards: a spend circuit breaker, and a profit floor that refuses to bid above what a product can actually earn.
Before those were in, the first month live was a ramp. One account is one account, so the honest word here is correlated, not caused, and I am happy to walk you through the whole series on a call.
Why one target does not work
This is the part that separates what I do from what a tool does, and it is the reason the numbers above moved.
Three products, three different bars
These are three real products from one account. They break even at 1.95x, 2.33x and 3.17x. The account was being steered to a single 3.00x target, which is above what two of them need and below what the third needs.
That one number is why 17 of their 20 campaigns were being told to cut or pause, including ten whose return had improved.
Every tool that asks you for one target return on ad spend has this problem. It will cut the bid on your best product and scale the one that cannot pay for the click, and the account level report will look fine while it happens. Getting this right needs your real cost of goods per SKU, which is why I ask for it at intake and why most of the field does not.
What else you could buy
Ordered by what you would pay at $30,000 of spend. My two rows show the founding rate in bold with the standard rate under it. Competitor prices were checked on 2026-09-11 from each vendor's own published pages.
| Option | How it is priced | At $10k spend | At $30k spend | Who runs it |
|---|---|---|---|---|
| Self serve software | Flat fee, often plus 2% to 3% of spend | $150 to $800 | $250 to $900 | You do |
| Kovalchick Analytics, Execute | Flat fee, no percentage of spend | $649$1,349 standard | $649$1,349 standard | I do |
| Kovalchick Analytics, Continuous | Flat fee, no percentage of spend | $1,649$2,449 standard | $1,649$2,449 standard | I do, daily |
| Typical agency floor | Flat retainer, published from $2,000 | $2,000+ | $2,000+ | They do |
| Ad Badger managed service | $975 plus 8% of spend, $2,500 monthly minimum | $1,775 | $3,375 | They do |
| Full service agency | Published benchmark bands | $1,000 to $2,500 | $3,500 to $6,000 | They do |
The shape of that table is the reason I exist. Below roughly $800 a month everything is software you operate yourself. Above roughly $1,700 a month everything is an agency. In between there is one managed service, it takes 8% of your ad spend on top of its fee, and it will not take you at all under about $19,000 of monthly spend.
If you are spending $5,000 to $20,000 a month, your only real alternative to doing this yourself is an agency with a minimum. That is the gap I work in.
At the founding rate, Execute sits inside the price band where everything else is software you have to operate yourself. That is the whole point of the founding window, and it is not going to be true afterwards. The full pricing is here.
See whether the same thing is happening to you
The audit is free and it is the same analysis. Your cost of goods per product, your campaigns scored against their own bar, and the three changes I would make first.